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How To Plan Your Structured Data – Schema Strategy
Before you start even thinking about writing your own structured data, you need to plan out your strategy for the whole website. This may seem like a boring and pointless task, however it will really help you later on, as...
How To Find Your Google Maps CID
TLDR; You need a Google CID (aka ludocid) to insert into your structured data, which you can find with the Pleper tool. Then you need to put the CID into this property - hasMap. If you're doing local SEO, then...
Choosing Your LocalBusiness Type
To do this, search Wikipedia for your business type, for example if you are an Osteopath, there isn’t really a LocalBusiness type that you can use. You have these choices on Schema.org: None of these really fit with an Osteopath....
Finding Your Longitude and Latitude
TLDR; Your latitude and longitude is really important for local SEO, and coupled with your CID via hasMap, gives Google your exact business location. If you're writing LocalBusiness structured data, it's a good idea to add your longitude and latitude,...
Converting Structured Data Examples
TLDR; You can convert between Microdata, RDFa and JSON-LD structured data in order to be able to use different examples, e.g. on Schema.org. It can be difficult to find structured data examples on the internet, especially when searching forums for...
Local SEO & Structured Data
TLDR; Structured data can really help local SEO efforts by giving search engines and AI overviews more information about your business, products and services and their relationships between one another. If you’ve got a local website and a Google My...
Structured Data Formats
TLDR; There are 3 formats of structured data. Google uses JSON-LD, so that's the one we recommend to use. You can use Classy Schema to find which structured data formats are being used on a page. There are three different...
Structured Data Tools
TLDR; There are loads of structured data generators and tools. Always test your markup with 3 different validators, as each one brings up different errors and warnings. There are TONS of structured data tools out there, some of them are...
Merging Structured Data Formats
TLDR; You can merge structured data formats such as Microdata and JSON-LD on the same page and Google will accept it. However, each type needs to be in a separate format, you can't merge JSON-LD and Microdata for the same...
How Structured Data Helps SEO
TLDR; Structured data isn't a ranking factor. It gives search engines and AI more information about the content on your page, and how your business relates to your products, services and brands. Firstly, let’s get one thing straight – structured...Let's Discuss Your Structured Data
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