Kelly Sheppard Is A Finalist!
Kelly Sheppard is through to the final six nominees at the Women in Tech Awards 2025 for the Start-Up Founder Award! The Women in Tech Awards are renowned for celebrating the remarkable achievements of women across the UK's technology sector,...
The Structured Data Company Wins Award
The Structured Data Company has won the Newcomer Business Consultancy of the Year award at the UK Business Awards 2025! This prestigious award celebrates businesses that despite being new to the market, have demonstrated remarkable growth, exceptional client satisfaction, and...
How To Rank in Organic Shopping for E-Commerce Companies
If you're an E-commerce company, how can you afford NOT to be taking advantage of custom structured data for your products and collection pages right now? You NEED to be appearing in Google Shopping results! You NEED to be marking...
How To Markup Business Mergers With Structured Data
Business mergers, also known as A&M (aquisitions and mergers) are one of the hardest things to get right using structured data and schema markup. If your company has acquired other companies, it can get very complicated really quickly. When companies...
The Ultimate Guide to Google Rich Results & SERP Features
Last Updated: 13/01/2026 Since Google introduced featured snippets back in 2014 (was it that long ago?!), Rich Results have been the goal of all SEO's. These Rich Results and SERP features have changed over the years, with Google becoming more...
Ditch the Schema Struggle: New Book “The Structured Data Guide for Beginners” Demystifies Structured Data for SEO Success
After a year and a half in the making, The Structured Data Guide for Beginners book is now available to buy! A new SEO resource has arrived to empower website owners, SEO specialists, and developers to master the often-intimidating world...
Tracking Knowledge Graph kgmids With Google Sheets
TLDR; You can track kgmids from Google's Knowledge Graph with a handy Google Sheets script, allowing you to see the changes in the entities every day. Google's Knowledge Graph has ever-changing entities, and it recently underwent a massive change, deleting...
How To Plan Your Structured Data – Schema Strategy
Before you start even thinking about writing your own structured data, you need to plan out your strategy for the whole website. This may seem like a boring and pointless task, however it will really help you later on, as...
How To Find Your Google Maps CID
TLDR; You need a Google CID (aka ludocid) to insert into your structured data, which you can find with the Pleper tool. Then you need to put the CID into this property - hasMap. If you're doing local SEO, then...
Choosing Your LocalBusiness Type
To do this, search Wikipedia for your business type, for example if you are an Osteopath, there isn’t really a LocalBusiness type that you can use. You have these choices on Schema.org: None of these really fit with an Osteopath....Let's Discuss Your Structured Data
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