The Ultimate Guide to Google Rich Results & SERP Features
Since Google introduced featured snippets back in 2014 (was it that long ago?!), Rich Results have been the goal of all SEO's. These Rich Results and SERP features have changed over the years, with Google becoming more and more visual...
Ditch the Schema Struggle: New Book “The Structured Data Guide for Beginners” Demystifies Structured Data for SEO Success
After a year and a half in the making, The Structured Data Guide for Beginners book is now available to buy! A new SEO resource has arrived to empower website owners, SEO specialists, and developers to master the often-intimidating world...
Tracking Knowledge Graph kgmids With Google Sheets
TLDR; You can track kgmids from Google's Knowledge Graph with a handy Google Sheets script, allowing you to see the changes in the entities every day. Google's Knowledge Graph has ever-changing entities, and it recently underwent a massive change, deleting...
How To Plan Your Structured Data – Schema Strategy
Before you start even thinking about writing your own structured data, you need to plan out your strategy for the whole website. This may seem like a boring and pointless task, however it will really help you later on, as...
How To Find Your Google Maps CID
TLDR; You need a Google CID to insert into your structured data, which you can find with the Pleper tool. Then you need to put the CID into this property - hasMap. If you're doing local SEO, then one of...
Choosing Your LocalBusiness Type
To do this, search Wikipedia for your business type, for example if you are an Osteopath, there isn’t really a LocalBusiness type that you can use. You have these choices on Schema.org: None of these really fit with an Osteopath....
Finding Your Longitude and Latitude
TLDR; Your latitude and longitude is really important for local SEO, and coupled with your CID via hasMap, gives Google your exact business location. If you're writing LocalBusiness structured data, it's a good idea to add your longitude and latitude,...
Converting Structured Data Examples
TLDR; You can convert between Microdata, RDFa and JSON-LD structured data in order to be able to use different examples, e.g. on Schema.org. It can be difficult to find structured data examples on the internet, especially when searching forums for...
Local SEO & Structured Data
TLDR; Structured data can really help local SEO efforts by giving search engines and AI overviews more information about your business, products and services and their relationships between one another. If you’ve got a local website and a Google My...
Structured Data Formats
TLDR; There are 3 formats of structured data. Google uses JSON-LD, so that's the one we recommend to use. You can use Classy Schema to find which structured data formats are being used on a page. There are three different...Let's Discuss Your Structured Data
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