Structured data types
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Structured Data Formats

TLDR; There are 3 formats of structured data. Google uses JSON-LD, so that's the one we recommend to use. You can use Classy Schema to find which structured data formats are being used on a page.  There are three different...
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Structured Data Tools

TLDR; There are loads of structured data generators and tools. Always test your markup with 3 different validators, as each one brings up different errors and warnings.  There are TONS of structured data tools out there, some of them are...
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Merging Structured Data Formats

TLDR; You can merge structured data formats such as Microdata and JSON-LD on the same page and Google will accept it. However, each type needs to be in a separate format, you can't merge JSON-LD and Microdata for the same...
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How Structured Data Helps SEO

TLDR; Structured data isn't a ranking factor. It gives search engines and AI more information about the content on your page, and how your business relates to your products, services and brands.  Firstly, let’s get one thing straight – structured...
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What is Structured Data?

TLDR; Structured data is a piece of code which goes into the <head> of your website which tells search engines and AI more about the content on your page and how it relates to other things. It confirms the facts...
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Why Write Your Own Structured Data?

TLDR; You can write much better structured data yourself than a plugin can. It's more flexible, you can fix errors / validation warnings yourself, you can use whichever types and properties you want, write entity-based structured data and create relationships...

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