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Changes in SERP Features 2025 to 2026
LATEST SERP FEATURE UPDATES Comparing SERP Feature Appearance in Google Following on from our ultimate guide to SERP features article, which has recently been updated for 2026, we thought it might be helpful to do a deeper dive into the...
Beyond LocalBusiness – Advanced GEO Structured Data
Advanced GEO Structured Data for Multi-Location and Global Entities For many businesses, the simple LocalBusiness schema is a foundational step in local SEO. But what happens when your business grows and then spans multiple cities, operates across international borders, or...
Why I Built a Tool to Check If AI Bots Can Actually Reach Your Site
Last month I found out one of my client's sites had been blocking Bingbot for over a month. Not on purpose. A WAF rule update did it quietly, in the background, with no warning to anyone. Rankings dropped steadily the...
Beyond Redirects – Maintaining Semantic Authority During a Site Migration
When a website migration goes wrong, most people focus on the immediate 404 errors or the unmapped links. At The Structured Data Company, we see a much more invisible - and often more damaging - failure - the total collapse...
How I Lost My Knowledge Panel (And What I Learnt About The Google Entity System)
Before founding The Structured Data Company, I used to work at a digital marketing agency called Sleeping Giant Media. While I was there, I wrote quite a few articles about entity SEO, now known as GEO, really honed my structured...
How Structured Data, WebMCP, and UCP Form the Trinity of Agentic E-Commerce
If you’ve spent any time on this website, you know I’m a firm believer that structured data is the foundation of the modern web. For years now, we’ve used Schema.org to tell Google what our content is about. We’ve marked...
Strategic Vision in Data Delivery: Kelly Sheppard Named 2026 Female Diamond Entrepreneur
Ashford, Kent - Kelly Sheppard, the founder behind the data consultancy The Structured Data Company, has been awarded the prestigious title of Female Diamond Entrepreneur for 2026. The announcement was made this week by the Diamond Distinction Awards panel, recognising...
Structured Data Updates – November 2025
What are the latest structured data updates? In November 2025, Google released some documentation updates which directly impact organisations using Organization, Review, Merchant Center, Practice Problem and Dataset structured data. Google Updates - 5th November 2025 1. Practice Problem Google...
Structured Data Updates You Need To Know
What are the latest structured data updates? In September 2025, schema.org pushed their latest release 29.3 live. These changes may be beneficial for businesses to add to their websites if they have the following structured data: Recipe OnlineStore There's no...
What is Loyalty Program Structured Data and How Can Companies Take Advantage Of It?
What is LoyaltyProgram Structured Data? Loyalty Program schema markup is used to tell search engines about certain price reductions or loyalty points that customers can get if they are part of your membership programme. Examples of this include: Club card...Let's Discuss Your Structured Data
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