How Structured Data, WebMCP, and UCP Form the Trinity of Agentic E-Commerce
If you’ve spent any time on this website, you know I’m a firm believer that structured data is the foundation of the modern web. For years now, we’ve used Schema.org to tell Google what our content is about. We’ve marked...
Strategic Vision in Data Delivery: Kelly Sheppard Named 2026 Female Diamond Entrepreneur
Ashford, Kent - Kelly Sheppard, the founder behind the data consultancy The Structured Data Company, has been awarded the prestigious title of Female Diamond Entrepreneur for 2026. The announcement was made this week by the Diamond Distinction Awards panel, recognising...
Structured Data Updates – November 2025
What are the latest structured data updates? In November 2025, Google released some documentation updates which directly impact organisations using Organization, Review, Merchant Center, Practice Problem and Dataset structured data. Google Updates - 5th November 2025 1. Practice Problem Google...
Structured Data Updates You Need To Know
What are the latest structured data updates? In September 2025, schema.org pushed their latest release 29.3 live. These changes may be beneficial for businesses to add to their websites if they have the following structured data: Recipe OnlineStore There's no...
What is Loyalty Program Structured Data and How Can Companies Take Advantage Of It?
What is LoyaltyProgram Structured Data? Loyalty Program schema markup is used to tell search engines about certain price reductions or loyalty points that customers can get if they are part of your membership programme. Examples of this include: Club card...
Warning to Businesses: Your £1,000-a-day SEO Agency Might Be Wasting Up to 60% of Your Money
If you're a business owner spending £1,000 a day on an SEO agency, you might be surprised to learn how your money is actually being spent. How agency costs compare to freelancer costs for SEO Our analysis suggests that up...
Useful Structured Data Resources
Structured Data Books There aren't many books about structured data (aka schema markup) out there, which is why I wrote The Structured Data Guide for Beginners. Some other books which are well worth a read are: Oncrawl - Mastering Structured...
Structured Data for SGE and Direct Answers
Optimising for Direct Answers and AI Overviews with Structured Data SEO is undergoing massive changes. Ranking in search results is not as easy as it used to be. With the introduction of AI Overviews (aka Search Generative Experience or...
Kelly Sheppard Is A Finalist!
Kelly Sheppard is through to the final six nominees at the Women in Tech Awards 2025 for the Start-Up Founder Award! The Women in Tech Awards are renowned for celebrating the remarkable achievements of women across the UK's technology sector,...
The Structured Data Company Wins Award
The Structured Data Company has won the Newcomer Business Consultancy of the Year award at the UK Business Awards 2025! This prestigious award celebrates businesses that despite being new to the market, have demonstrated remarkable growth, exceptional client satisfaction, and...Let's Discuss Your Structured Data
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