Folkestone, UK – 13/09/26
The Structured Data Company has been named as a supplier on Government Commercial Agency’s (GCA) RM1557.15 G-Cloud 15 framework, Lot 3: Cloud Support.
Public sector organisations can now access The Structured Data Company’s bespoke structured data and entity-SEO services through the G-Cloud 15 agreement. The G-Cloud framework is designed to help the UK public sector easily and cost-effectively procure cloud-based services, avoiding lengthy traditional tender processes.
Through this lot, public sector buyers, including central government, local authorities, the NHS, education, and blue light services, can access The Structured Data Company’s specialist structured data, brand entity optimisation, and technical SEO consultancy services.
Government Commercial Agency (GCA) is the UK’s central commercial and procurement organisation, connecting public and private sectors to achieve the best outcomes for the UK and its citizens. GCA uses its commercial expertise to create a simpler procurement experience that redirects valuable resources into essential public services – creating value for the nation.
Founded by Kelly Sheppard, a structured data specialist with over 18 years’ experience in SEO, The Structured Data Company helps organisations improve how their digital presence is understood by search engines and AI systems, through bespoke schema markup, entity optimisation, and technical SEO strategy.
“I’m really proud to have been named a supplier on the G-Cloud 15 agreement. It’s the result of a lot of hard work, and I’m looking forward to bringing my structured data and entity-SEO expertise to public sector organisations to help them improve how their services are found and understood online,”
said Kelly Sheppard, Founder of The Structured Data Company Limited.
Through the G-Cloud 15 agreement, The Structured Data Company will offer the following services:
Bespoke Structured Data: We help public sector organisations improve search engine visibility, achieve Rich Results, and prepare for AI-driven search. Services include structured data technical auditing, custom JSON-LD markup, syntax validation, and collaborative implementation with existing development teams to ensure full Google compliance.
Entity-SEO: Optimise your digital presence with entity-based SEO to build topical authority, ensuring citizens and AI can quickly find authoritative government information while reducing support costs and aligning with GDS standards.
Notes to Editors
About The Structured Data Company
The Structured Data Company specialises in bespoke, handwritten structured data markup, which helps businesses improve their online visibility and drive organic traffic through entity-based structured data strategies.
About Government Commercial Agency (GCA)
GCA is an executive agency of the Cabinet Office, supporting the public sector to achieve maximum commercial value when procuring common goods and services.
To find out more about GCA, visit: www.gca.gov.uk
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Written by Kelly Sheppard
Kelly Sheppard is a search engine optimisation professional, author of the book The Structured Data Guide for Beginners and the founder of The Structured Data Company.
