Structured Data for SGE and Direct Answers
Optimising for Direct Answers and AI Overviews with Structured Data SEO is undergoing massive changes. Ranking in search results is not as easy as it used to be. With the introduction of AI Overviews (aka Search Generative Experience or...
How To Markup Business Mergers With Structured Data
Business mergers, also known as A&M (aquisitions and mergers) are one of the hardest things to get right using structured data and schema markup. If your company has acquired other companies, it can get very complicated really quickly. When companies...
How To Plan Your Structured Data – Schema Strategy
Before you start even thinking about writing your own structured data, you need to plan out your strategy for the whole website. This may seem like a boring and pointless task, however it will really help you later on, as...
How To Find Your Google Maps CID
TLDR; You need a Google CID to insert into your structured data, which you can find with the Pleper tool. Then you need to put the CID into this property - hasMap. If you're doing local SEO, then one of...
Choosing Your LocalBusiness Type
To do this, search Wikipedia for your business type, for example if you are an Osteopath, there isn’t really a LocalBusiness type that you can use. You have these choices on Schema.org: None of these really fit with an Osteopath....
Converting Structured Data Examples
TLDR; You can convert between Microdata, RDFa and JSON-LD structured data in order to be able to use different examples, e.g. on Schema.org. It can be difficult to find structured data examples on the internet, especially when searching forums for...
Local SEO & Structured Data
TLDR; Structured data can really help local SEO efforts by giving search engines and AI overviews more information about your business, products and services and their relationships between one another. If you’ve got a local website and a Google My...
Why Write Your Own Structured Data?
TLDR; You can write much better structured data yourself than a plugin can. It's more flexible, you can fix errors / validation warnings yourself, you can use whichever types and properties you want, write entity-based structured data and create relationships...Let's Discuss Your Structured Data
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