E-Commerce Case Study

We implemented custom structured data on a client's website, resulting in a 1,123% increase in valid Product Snippets and Merchant Center Listings.

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E-Commerce Case Study

How We Helped

  • We did the following - completely rewrote their Organization WebSite AboutPage Product and Collection page structured data from scratch as it was previously implemented with a Shopify plugin. The client was also using a Merchant Center feed.

  • This allowed us to consolidate the brand entity which resulted in a Knowledge Panel appearing and their Merchant Center panel experiencing significant improvements.

  • The Product structured data gave search engines a lot more information about the products including pack sizes sale prices and GTIN numbers.

  • The Collection page structured data markup allowed us to appear in search results for Carousels.

1,123

% Increase in Product Snippets

48,937

Product Snippets

Structured Data Benefits

The client saw significant benefits once the structured data had been implemented:

42937

Increase in Product Snippets

30%

Increase in Sales

1123%

Increase in Merchant Listings