The Structured Data Company
Specialising in bespoke, handwritten structured data markup, The Structured Data Company helps businesses improve their online visibility and drive organic traffic through entity-based structured data strategies.
The Structured Data Company was founded in Kent, UK on 22nd November 2024 by Kelly Sheppard and is one of the only dedicated consultancies for schema markup in the UK.
Women in Tech 2025 Nominee
We have been nominated for the 2025 Women in Tech awards for the Start-Up Founder Award.
Who We Work With
SEO Agencies
If your team isn't confident with writing structured data we can help! We can either work with you on a white-label basis, writing the structured data for your clients, or provide one-on-one or group training to get your SEO team up to speed with schema markup. We work on a day rate basis - you don't need a set number of days per month or a retainer, just contact us when you need bespoke structured data markup.
Freelancers & Consultants
We also work with SEO freelancers and consultants to help them write bespoke structured data for their clients. Whether you need some assistance with an e-commerce client's Product or Collection page markup, a medical client, or help with Organization or LocalBusiness schema, we can help. We offer a white-label service on an affordable day rate. Contact us for pricing.
B2B / Marketing Managers
If you're the Digital Marketing Manager for a company and you don't have an SEO team or need help writing structured data for your business, we offer affordable rates with a free 30 minute consultation to talk about your requirements and put together a plan for your schema markup.
Why Choose The Structured Data Company?
We Prioritise Your Goals
We are committed to delivering tailored solutions to meet your specific business’ needs and will prioritise your business goals over our own.
Committed To Transparency
We're a no-nonsense consultancy, committed to transparency and integrity.
Honest and Straightfoward Advice
We'll focus on strategies that will actually help your business grow, by providing honest and straightforward advice.
No Middle-Men
There are no account managers, no middle-men or management to deal with. You will work directly with the experts who actually do the work for you.
Focus Approach
To minimise distractions and maximise focus, we’ve adopted a “no-contact” policy. Instead of constant email exchanges, we’ll schedule regular video calls to discuss progress, address your questions, and refine your strategy. This focused approach allows us to dedicate 100% of our efforts to driving results for your business.
UK-Based - Always
We are based in Kent, UK and do not outsource work to other countries. All of our custom structured data is written from scratch, without the use of generators or plugins.
More About The Structured Data Company
Legal Name - The Structured Data Company Limited
Companies House Number - 16095340
Duns Number - 232684635
Our Crunchbase page also has more information about the company.