Beyond Redirects – Maintaining Semantic Authority During a Site Migration
When a website migration goes wrong, most people focus on the immediate 404 errors or the unmapped links. At The Structured Data Company, we see a much more invisible - and often more damaging - failure - the total collapse...
How I Lost My Knowledge Panel (And What I Learnt About The Google Entity System)
Before founding The Structured Data Company, I used to work at a digital marketing agency called Sleeping Giant Media. While I was there, I wrote quite a few articles about entity SEO, now known as GEO, really honed my structured...
How Structured Data, WebMCP, and UCP Form the Trinity of Agentic E-Commerce
If you’ve spent any time on this website, you know I’m a firm believer that structured data is the foundation of the modern web. For years now, we’ve used Schema.org to tell Google what our content is about. We’ve marked...
Structured Data for SGE and Direct Answers
Optimising for Direct Answers and AI Overviews with Structured Data SEO is undergoing massive changes. Ranking in search results is not as easy as it used to be. With the introduction of AI Overviews (aka Search Generative Experience or...Let's Discuss Your Structured Data
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