The client was previously using plugin-generated structured data. We carried out a brand entity audit to identify opportunities to consolidate and strengthen their brand. Then we rewrote their homepage and about us page structured data from scratch making sure we included all of the relevant identifiers.

This resulted in much more descriptive Knowledge Panel appearing and their Merchant Center panel experiencing significant improvements.

We then carried out a technical SEO audit to identify any serious technical issues which may have hindered the brand or structured data progress. The developers fixed these issues.

The product and collection page structured data was initially written to use dynamic injection using Google Tag Manager which was then adapted by their developers to use dynamic Javascript injection for all of the product identifiers descriptions images and other information. Additional properties were also added to give search engines more information which also helps their products to show up in Google Shopping and the filters there.

We worked closely with their current SEO agency who carried out category improvements a site migration and various other content improvements.