Unlock Rich Results, Boost Organic Traffic, and Dominate AI Search Results
Improve your online presence with bespoke schema markup by The Structured Data Company.
Maximise your website's potential with bespoke structured data
By providing search engines with clear information about your website's content, you can unlock a world of opportunities.
Structured data can help your website gain:
Improved search engine rankings: Climb higher in search engine results pages (SERPs) and reach a wider audience.
Richer search results: Attract more clicks with eye-catching rich results including featured snippets or free product listings and review stars.
Increased organic traffic: Drive more qualified traffic to your website and generate more leads and sales.
Enhanced brand visibility: Establish your brand as an authority in your industry and build trust with potential customers.
Free Merchant Center listings: Boost your products on Google Shopping without paying any fees with Product schema markup.
Enhance your online visibility and improve your search engine rankings
Our Services
We offer the following services on a consultancy or project basis:
Bespoke Structured Data
At The Structured Data Company we provide custom schema markup solutions, tailored to your specific business needs. With hand-coded JSON-LD, optimised for your business goals and KPIs, you can gain optimal performance and maximum visibility in search engine results. All of our structured data is hand-written from scratch here in the UK. We do not outsource work overseas, use plugins or AI to generate the markup.
Structured Data Training
Empower your team with our comprehensive structured data training programs.
Our expert trainer, Kelly Sheppard, was a finalist for Trainer / Educator of the Year 2024 in the Digital Women Awards. She will equip you with the knowledge and skills to implement and maintain effective structured data strategies. She can teach you about the different schema types, how to write markup from scratch and how to isolate and troubleshoot structured data validation issues.
Entity Optimisation
Optimise your brand and product entities to enhance your visibility in AI-powered search results. Our entity optimisation services can help you gain the edge over your competitors by unlocking rich snippets, knowledge panels, and other visually appealing search results that help to attract more clicks, and ultimately, conversions.
Our Expertise
With over a decade of experience in SEO and eight years specialising in structured data, The Structured Data Company is one of the only dedicated consultancies for schema markup in the UK.
``No AI, no plugins, just hand-coded JSON-LD.``
Still Have Questions About Structured Data?
If you're still uncertain about how structured data can help your business, take a look at some frequently asked questions below:
Structured data is a type of code that is used to structure data in a way that makes it more easily understood by search engines like Google (that’s why it’s known as structured data!).
The idea behind it is that you add structured data to the backend (the bit the user doesn’t see) of your website so that search engines can look at it and understand what your website is about more easily. This can help you rank better and also improves search engine results and user satisfaction as they are only shown results which are relevant to them.
Schema markup is a specific type of code that you add to your website to help search engines understand the content of your page. It's like adding labels to a product to describe its contents, ingredients, or other relevant information. Schema markup is known as “structured data format” by Google. It’s the format, or language (in our case JSON-LD). Structured data is a broader term that encompasses all the organised data on your website, including the schema markup. Think of it as the entire product, with schema markup being just one of its labels. Structured data is the actual data you provide using the schema language.
Companies can use structured data in the backend of their website to "talk" to search engines, to help them understand more about your website and business. It allows you to create relationships between your business, legal entities, brand, products and services. It can also help your business to show up for rich results in the SERPs.
The impacts of structured data can be huge on the right website. For example, a previous client saw a 90% uplift in organic traffic to one of their main product pages after we implemented structured data markup. That's a pretty outstanding example, however you can generally expect to see an uplift in traffic and conversions, as long as your website is technically sound and your business has a good reputation. Adding custom structured data is better than plugin-generated markup, as it allows you to use whatever types and properties most suit your business and industry.
There are 3 main types of structured data markup - microdata, JSON-LD and RDFa. We use JSON-LD as it's the least messy and is supported by all of the major search engines.
Our Structured Data Knowledge Base
Take a look at the latest articles about structured data in our Knowledge Base, designed to help both structured data beginners and experts alike learn more about schema markup.
