Structured data, brand entity optimisation and technical SEO - built by hand, not by plugin
The Structured Data Company is a UK-based consultancy specialising in bespoke structured data, brand entity optimisation, and technical SEO. We work with agencies and freelancers on a white-label basis, and directly with businesses who want it done properly the first time.
Cyber Essentials Certified
The Structured Data Company has achieved Cyber Essentials certification, verified by IASME and listed on the BlockMark Registry.
Kelly Sheppard named Female Entrepreneur 2026
Kelly Sheppard has been awarded the Female Diamond Entrepreneur 2026 ! at the Diamond Distinction Awards!
Structured Data & Entity SEO Services
Our services, including bespoke markup, and brand entity optimisation, are designed to solve the common problems that plugins and generic solutions can't. Led by SEO expert and author Kelly Sheppard, we provide a tailored, UK-based service that focuses on your unique business goals, ensuring you not only drive more organic traffic but also generate more leads and sales.
We offer the following services on a consultancy or project basis to agencies, freelancers, consultants and companies looking to improve their structured data, brand presence or inclusion in AI overviews:
Bespoke Structured Data
Hand-coded JSON-LD structured data, mapped to your actual entities on your website, not a generic template. No AI-generated markup, no plugins, no outsourcing - all of our schema markup is written from scratch in the UK, based on your individual website and tested against real crawl and AI citation behaviour.
Website Migrations
Redirect mapping and structured data continuity for platform moves, rebrands, mergers and brand consolidations, so a website migration or domain name migration doesn't quietly cost you your hard-earned rankings. We can offer support through complex migrations, including enterprise acquisitions and mergers.
User Experience Optimisation
We look at your site like a customer would, ensuring that your website usability, site architecture, navigation, widgets and user journey work with your SEO, not against it. We also look at the technical side of your website - as the things that confuse users usually confuse search engine crawlers and AI agents too!
Brand Entity Optimisation
We can help your business create or correct Knowledge Panels and improve Knowledge Graph accuracy, as well as increase visibility in AI Overviews, and LLMS like ChatGPT and Perplexity. Our brand entity optimisation service can help with entity disambiguation, so your brand is understood correctly by search engines and cited accurately by AI systems.
Technical & Ongoing SEO
Keeping on top of crawling and indexing audits, technical SEO issues, bot access diagnostics, and ongoing technical health monitoring is critical for SEO success. We also offer ongoing monthly technical SEO services for sites that need more than a one-off audit, priced to suit your business and requirements.
Who We Work With
Digital Marketing Agencies & Freelancers
Specialist structured data, entity SEO and technical SEO work delivered white-label - brief me directly or loop in your client, your call. You keep the relationship, we do the technical heavy lifting.
Businesses (Startups to Enterprise)
We offer direct engagements for companies who want bespoke structured data, brand entity clarity, or technical SEO handled by a specialist rather than a generalist agency. We also work with your in-house team or developer as required.
Enhance your client's online visibility and improve their search engine rankings
Our Expertise
With over 17 years of experience in SEO and 8 years specialising in structured data, The Structured Data Company is one of the only dedicated consultancies for schema markup in the UK. Our expert founder, Kelly Sheppard, wrote the book on structured data, titled ``The Structured Data Guide for Beginners`` which was published in March 2025. We've won the Newcomer Business Consultancy of the Year award at the Business Awards UK and Kelly is a finalist for the Start-Up Founder award at Women in Tech 2025.
``No AI, no plugins, just hand-coded JSON-LD.``
Our Structured Data Knowledge Base
Take a look at the latest articles about structured data in our Knowledge Base, designed to help both structured data beginners and experts alike learn more about schema markup.
