About Kelly Sheppard

Kelly Sheppard is a search engine optimisation professional, author of the book “The Structured Data Guide for Beginners” and the founder of The Structured Data Company.

She has a Digital Marketing degree, a HND in Computing and over 17 years experience in the SEO industry.

Kelly is a thought leader in the SEO industry, and has a real passion for structured data and entity-based search engine optimisation and enjoys sharing her knowledge and expertise with others.

She is based in Kent, United Kingdom, but has worked for companies all over the world, including Cyprus, Turkey, Germany and Malta.

Kelly Sheppard
Kelly Sheppard - Author of the Structured Data Guide for Beginners

Some Facts About Kelly

Name: Kelly Sheppard

Job Title: Founder of The Structured Data Company

Years of Experience in SEO: 17

Started Learning SEO: 2008

Specialty: Entity SEO, structured data, technical SEO

Author of: The Structured Data Guide for Beginners

Lives in: Kent, United Kingdom

LinkedIn: https://www.linkedin.com/in/kelly-sheppard-seo/

Contributions: OnCrawl’s ebook about structured data, titled “Mastering Structured Data” in 2024.

A Bit More About Kelly

 

Kelly was born in 1983 and has been working in the SEO industry since 2008 when she started her SEO career as a backlink builder.
She quickly progressed into on-page SEO and started learning the intricacies of technical SEO whilst working for a holiday company. From there, she moved into website building and SEO for mostly smaller clients, whilst continuing to hone her skills and learn at every opportunity.
Starting out on her own, Kelly founded Daffodil Solutions in 2014, offering SEO services and website design to various companies across the UK.
Kelly then joined Sleeping Giant Media in 2021 as a Senior Technical SEO Lead, working for various medium sized and large companies in the UK. During her time there, she delivered talks at The Business Show in London on “How To Make Google Work For You For Free” and will be talking at Brighton SEO on entities and structured data in the future. Kelly left Sleeping Giant Media in December 2024 and founded The Structured Data Company Limited.
Kelly Sheppard talking at The London Business Show
Kelly's Awards & Nominations

Kelly (along with others in her team) was nominated for the European Search Awards 2024, Best Use of Automotive in Search for the entity work with a large automotive company.

She has won Sleeping Giant Media’s Innovator of the Year award 2023 and Best Client Result award 2023.

She has also been nominated for 5 Digital Woman Awards in 2024 - Innovator Of The Year, Digital Women To Watch, SEO Practitioner Of The Year, Trainer / Educator Of The Year and Digital Woman Of The Year:

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