About Kelly Sheppard
Kelly Sheppard is a search engine optimisation professional, author of the book “The Structured Data Guide for Beginners” and the founder of The Structured Data Company.
She has a Digital Marketing degree, a HND in Computing and over 17 years experience in the SEO industry.
Kelly is a thought leader in the SEO industry, and has a real passion for structured data and entity-based search engine optimisation and enjoys sharing her knowledge and expertise with others.
She is based in Kent, United Kingdom, but has worked for companies all over the world, including Cyprus, Turkey, Germany and Malta.


Some Facts About Kelly
Name: Kelly Sheppard
Job Title: Founder of The Structured Data Company
Years of Experience in SEO: 17
Started Learning SEO: 2008
Specialty: Entity SEO, structured data, technical SEO
Author of: The Structured Data Guide for Beginners
Lives in: Kent, United Kingdom
LinkedIn: https://www.linkedin.com/in/kelly-sheppard-seo/
Contributions: OnCrawl’s ebook about structured data, titled “Mastering Structured Data” in 2024.
A Bit More About Kelly

Kelly's Awards & Nominations
Kelly (along with others in her team) was nominated for the European Search Awards 2024, Best Use of Automotive in Search for the entity work with a large automotive company.
She has won Sleeping Giant Media’s Innovator of the Year award 2023 and Best Client Result award 2023.
She has also been nominated for 5 Digital Woman Awards in 2024 - Innovator Of The Year, Digital Women To Watch, SEO Practitioner Of The Year, Trainer / Educator Of The Year and Digital Woman Of The Year:
