Ditch the Schema Struggle: New Book “The Structured Data Guide for Beginners” Demystifies Structured Data for SEO Success
After a year and a half in the making, The Structured Data Guide for Beginners book is now available to buy! A new SEO resource has arrived to empower website owners, SEO specialists, and developers to master the often-intimidating world...
How To Plan Your Structured Data – Schema Strategy
Before you start even thinking about writing your own structured data, you need to plan out your strategy for the whole website. This may seem like a boring and pointless task, however it will really help you later on, as...
How To Find Your Google CID
TLDR; You need a Google CID to insert into your structured data, which you can find with the Pleper tool. Then you need to put the CID into this property - hasMap. If you're doing local SEO, then one of...
Finding Your Latitude and Longitude
TLDR; Your latitude and longitude is really important for local SEO, and coupled with your CID via hasMap, gives Google your exact business location. If you're writing LocalBusiness structured data, it's a good idea to add your latitude and longitude,...
What is Structured Data?
TLDR; Structured data is a piece of code which goes into the <head> of your website which tells search engines and AI more about the content on your page and how it relates to other things. It confirms the facts...Let's Discuss Your Structured Data
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