mergers and acquisitions

How To Markup Business Mergers With Structured Data

Business mergers, also known as A&M (aquisitions and mergers) are one of the hardest things to get right using structured data and schema markup. If your company has acquired other companies, it can get very complicated really quickly. When companies...
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How To Find Your Google Maps CID

TLDR; You need a Google CID to insert into your structured data, which you can find with the Pleper tool. Then you need to put the CID into this property - hasMap. If you're doing local SEO, then one of...
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Choosing Your LocalBusiness Type

To do this, search Wikipedia for your business type, for example if you are an Osteopath, there isn’t really a LocalBusiness type that you can use. You have these choices on Schema.org: None of these really fit with an Osteopath....
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Finding Your Longitude and Latitude

TLDR; Your latitude and longitude is really important for local SEO, and coupled with your CID via hasMap, gives Google your exact business location.  If you're writing LocalBusiness structured data, it's a good idea to add your longitude and latitude,...

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