TOOLS
Ultimate Migration Tool
Compare Google Search Console data before and after website migrations with detailed analytics and keyword tracking. The Ultimate Migration Tool displays an overlay graph for each domain so that you can easily see the progress of the website migration. There's also a popup tab which shows the keyword rankings and how they have changed before and after the migration.
* Free to use
About the Ultimate Migration Tool
What it does:
Analyse the impact of your website migration by comparing equivalent time periods from your old and new domains. Upload your Google Search Console CSV exports to get instant insights into how your migration affected search performance.
Key Features:
- Period-based comparison – Compares equivalent time periods (e.g., 2 weeks before vs 2 weeks after go-live)
- Migration timeline – Visual indicators showing go-live date and comparison periods
- Interactive charts – Visual comparison of clicks, impressions, CTR, and position over time so that you can see any changes, including overlay chart and timeline chart
- Keyword analysis – Detailed breakdown showing which keywords improved, declined, or stayed the same
- Page analysis – Detailed breakdown showing which pages improved, declined, or stayed the same in terms of clicks, impressions, CTR and positions
- Migration health dashboard – useful dashboard to see how your website is recovering over time and tips to help you get the best out of your website migration
- Change indicators – Color-coded arrows showing percentage changes across all metrics
- Export functionality – Download charts as PNG and keyword data as CSV, export the whole screen to PDF to share with managers or clients
- Free to use – the tool is completely free to use. Max 5,000 URLs.
Perfect for:
- SEO professionals and digital marketing agencies managing website migrations
- Digital marketers tracking domain changes
- Web developers measuring migration success
- Anyone needing to compare search performance before/after site changes
How to use:
- Connect your Google Search Console to the tool
- Set your migration go-live date
- Upload the CSV file for your URL mapping
- Get instant visual comparisons and detailed keyword analysis
- Upload a Screaming Frog crawl for page level analysis
Transform migration guesswork into data-driven insights and see exactly how your website migration impacted search performance.