What is Loyalty Program Structured Data and How Can Companies Take Advantage Of It?
What is LoyaltyProgram Structured Data? Loyalty Program schema markup is used to tell search engines about certain price reductions or loyalty points that customers can get if they are part of your membership programme. Examples of this include: Club card...
Warning to Businesses: Your £1,000-a-day SEO Agency Might Be Wasting Up to 60% of Your Money
If you're a business owner spending £1,000 a day on an SEO agency, you might be surprised to learn how your money is actually being spent. How agency costs compare to freelancer costs for SEO Our analysis suggests that up...
Useful Structured Data Resources
Structured Data Books There aren't many books about structured data (aka schema markup) out there, which is why I wrote The Structured Data Guide for Beginners. Some other books which are well worth a read are: Oncrawl - Mastering Structured...
Structured Data for SGE and Direct Answers
Optimising for Direct Answers and AI Overviews with Structured Data SEO is undergoing massive changes. Ranking in search results is not as easy as it used to be. With the introduction of AI Overviews (aka Search Generative Experience or...
How To Rank in Organic Shopping for E-Commerce Companies
If you're an E-commerce company, how can you afford NOT to be taking advantage of custom structured data for your products and collection pages right now? You NEED to be appearing in Google Shopping results! You NEED to be marking...
How To Markup Business Mergers With Structured Data
Business mergers, also known as A&M (aquisitions and mergers) are one of the hardest things to get right using structured data and schema markup. If your company has acquired other companies, it can get very complicated really quickly. When companies...
The Ultimate Guide to Google Rich Results & SERP Features
Since Google introduced featured snippets back in 2014 (was it that long ago?!), Rich Results have been the goal of all SEO's. These Rich Results and SERP features have changed over the years, with Google becoming more and more visual...
Tracking Knowledge Graph kgmids With Google Sheets
TLDR; You can track kgmids from Google's Knowledge Graph with a handy Google Sheets script, allowing you to see the changes in the entities every day. Google's Knowledge Graph has ever-changing entities, and it recently underwent a massive change, deleting...
Finding Your Longitude and Latitude
TLDR; Your latitude and longitude is really important for local SEO, and coupled with your CID via hasMap, gives Google your exact business location. If you're writing LocalBusiness structured data, it's a good idea to add your longitude and latitude,...
Local SEO & Structured Data
TLDR; Structured data can really help local SEO efforts by giving search engines and AI overviews more information about your business, products and services and their relationships between one another. If you’ve got a local website and a Google My...Let's Discuss Your Structured Data
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