structured data strategy
Kelly Sheppard Avatar

The Ultimate Guide to Google Rich Results & SERP Features

Since Google introduced featured snippets back in 2014 (was it that long ago?!), Rich Results have been the goal of all SEO's. These Rich Results and SERP features have changed over the years, with Google becoming more and more visual...
tracking kgmids with google knowledge graph
Kelly Sheppard Avatar

Tracking Knowledge Graph kgmids With Google Sheets

TLDR; You can track kgmids from Google's Knowledge Graph with a handy Google Sheets script, allowing you to see the changes in the entities every day.  Google's Knowledge Graph has ever-changing entities, and it recently underwent a massive change, deleting...
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Kelly Sheppard Avatar

Finding Your Latitude and Longitude

TLDR; Your latitude and longitude is really important for local SEO, and coupled with your CID via hasMap, gives Google your exact business location.  If you're writing LocalBusiness structured data, it's a good idea to add your latitude and longitude,...
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Kelly Sheppard Avatar

Local SEO & Structured Data

TLDR; Structured data can really help local SEO efforts by giving search engines and AI overviews more information about your business, products and services and their relationships between one another.  If you’ve got a local website and a Google My...
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Kelly Sheppard Avatar

How Structured Data Helps SEO

TLDR; Structured data isn't a ranking factor. It gives search engines and AI more information about the content on your page, and how your business relates to your products, services and brands.  Firstly, let’s get one thing straight – structured...

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