Beyond Redirects – Maintaining Semantic Authority During a Site Migration
When a website migration goes wrong, most people focus on the immediate 404 errors or the unmapped links. At The Structured Data Company, we see a much more invisible - and often more damaging - failure - the total collapse...
How I Lost My Knowledge Panel (And What I Learnt About The Google Entity System)
Before founding The Structured Data Company, I used to work at a digital marketing agency called Sleeping Giant Media. While I was there, I wrote quite a few articles about entity SEO, now known as GEO, really honed my structured...
How Structured Data, WebMCP, and UCP Form the Trinity of Agentic E-Commerce
If you’ve spent any time on this website, you know I’m a firm believer that structured data is the foundation of the modern web. For years now, we’ve used Schema.org to tell Google what our content is about. We’ve marked...
What is Loyalty Program Structured Data and How Can Companies Take Advantage Of It?
What is LoyaltyProgram Structured Data? Loyalty Program schema markup is used to tell search engines about certain price reductions or loyalty points that customers can get if they are part of your membership programme. Examples of this include: Club card...
Warning to Businesses: Your £1,000-a-day SEO Agency Might Be Wasting Up to 60% of Your Money
If you're a business owner spending £1,000 a day on an SEO agency, you might be surprised to learn how your money is actually being spent. How agency costs compare to freelancer costs for SEO Our analysis suggests that up...
Useful Structured Data Resources
Structured Data Books There aren't many books about structured data (aka schema markup) out there, which is why I wrote The Structured Data Guide for Beginners. Some other books which are well worth a read are: Oncrawl - Mastering Structured...
Structured Data for SGE and Direct Answers
Optimising for Direct Answers and AI Overviews with Structured Data SEO is undergoing massive changes. Ranking in search results is not as easy as it used to be. With the introduction of AI Overviews (aka Search Generative Experience or...
How To Rank in Organic Shopping for E-Commerce Companies
If you're an E-commerce company, how can you afford NOT to be taking advantage of custom structured data for your products and collection pages right now? You NEED to be appearing in Google Shopping results! You NEED to be marking...
How To Markup Business Mergers With Structured Data
Business mergers, also known as A&M (aquisitions and mergers) are one of the hardest things to get right using structured data and schema markup. If your company has acquired other companies, it can get very complicated really quickly. When companies...
The Ultimate Guide to Google Rich Results & SERP Features
Last Updated: 13/01/2026 Since Google introduced featured snippets back in 2014 (was it that long ago?!), Rich Results have been the goal of all SEO's. These Rich Results and SERP features have changed over the years, with Google becoming more...Let's Discuss Your Structured Data
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