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Changes in SERP Features 2025 to 2026
LATEST SERP FEATURE UPDATES Comparing SERP Feature Appearance in Google Following on from our ultimate guide to SERP features article, which has recently been updated for 2026, we thought it might be helpful to do a deeper dive into the...
Beyond LocalBusiness – Advanced GEO Structured Data
Advanced GEO Structured Data for Multi-Location and Global Entities For many businesses, the simple LocalBusiness schema is a foundational step in local SEO. But what happens when your business grows and then spans multiple cities, operates across international borders, or...
Why I Built a Tool to Check If AI Bots Can Actually Reach Your Site
Last month I found out one of my client's sites had been blocking Bingbot for over a month. Not on purpose. A WAF rule update did it quietly, in the background, with no warning to anyone. Rankings dropped steadily the...
Beyond Redirects – Maintaining Semantic Authority During a Site Migration
When a website migration goes wrong, most people focus on the immediate 404 errors or the unmapped links. At The Structured Data Company, we see a much more invisible - and often more damaging - failure - the total collapse...
How I Lost My Knowledge Panel (And What I Learnt About The Google Entity System)
Before founding The Structured Data Company, I used to work at a digital marketing agency called Sleeping Giant Media. While I was there, I wrote quite a few articles about entity SEO, now known as GEO, really honed my structured...
How Structured Data, WebMCP, and UCP Form the Trinity of Agentic E-Commerce
If you’ve spent any time on this website, you know I’m a firm believer that structured data is the foundation of the modern web. For years now, we’ve used Schema.org to tell Google what our content is about. We’ve marked...
What is Loyalty Program Structured Data and How Can Companies Take Advantage Of It?
What is LoyaltyProgram Structured Data? Loyalty Program schema markup is used to tell search engines about certain price reductions or loyalty points that customers can get if they are part of your membership programme. Examples of this include: Club card...
Warning to Businesses: Your £1,000-a-day SEO Agency Might Be Wasting Up to 60% of Your Money
If you're a business owner spending £1,000 a day on an SEO agency, you might be surprised to learn how your money is actually being spent. How agency costs compare to freelancer costs for SEO Our analysis suggests that up...
Useful Structured Data Resources
Structured Data Books There aren't many books about structured data (aka schema markup) out there, which is why I wrote The Structured Data Guide for Beginners. Some other books which are well worth a read are: Oncrawl - Mastering Structured...
Structured Data for SGE and Direct Answers
Optimising for Direct Answers and AI Overviews with Structured Data SEO is undergoing massive changes. Ranking in search results is not as easy as it used to be. With the introduction of AI Overviews (aka Search Generative Experience or...Let's Discuss Your Structured Data
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