Ashford, Kent – Kelly Sheppard, the founder behind the data consultancy The Structured Data Company, has been awarded the prestigious title of Female Diamond Entrepreneur for 2026. The announcement was made this week by the Diamond Distinction Awards panel, recognising Kelly Sheppard for her significant contributions to the structured data and digital delivery sector.
The Diamond Distinction awards celebrate high standards of entrepreneurial leadership. This year, the judges highlighted Kelly’s specific focus on bringing clarity and reliability to complex digital environments.
In their final citation, the judging panel praised her for demonstrating “exemplary professionalism, strategic vision, and client-first service through structured data.”
The award recognises a shift in the industry toward data accountability. The panel noted Kelly’s “strong commitment to clarity, reliability, and results-led support,” emphasising her success in “delivering organised, insight-driven solutions that help organisations make smarter decisions and improve performance.”
Kelly Sheppard founded The Structured Data Company in 2024 to bridge the gap between SEO and structured data and turn schema markup into an actionable business strategy. The judges concluded that the 2026 award celebrates her “impact, integrity, and continued excellence” in the field.
The win positions Kelly Sheppard as a leading voice in the structured data and SEO industry as businesses increasingly rely on structured data markup to increase visibility of their brands and products.
The full text of the judges decision is:
Written by Kelly Sheppard
Kelly Sheppard is a search engine optimisation professional, author of the book The Structured Data Guide for Beginners and the founder of The Structured Data Company.
