Custom Structured Data Markup
Elevate your online presence with our bespoke structured data solutions.
At The Structured Data Company, we provide custom structured data markup specifically hand written to your meet your exact business requirements.
By implementing our bespoke structured data solutions, you can:
Enhance Search Engine Visibility
Custom structured data markup can help improve your website's ranking and visibility in search engines.
Unlock Rich Search Results
You can attract more clicks to your website with eye-catching featured snippets, product results and review stars.
Boost Conversions
Convert more users into customers with informative and useful search results.
Gain A Competitive Edge
Stay ahead of your competitors and truly dominate the search results.
Industries We Can Help
There are various other industries apart from e-commerce who can benefit from custom structured data markup. In particular, the following business sectors would be ideal for custom schema markup implementation as well as entity-based SEO:
E-Commerce
Structured data in the world of e-commerce has exploded over the past couple of years. All e-commerce websites offering products for sale with specific prices and / or reviews can benefit from bespoke structured data. Get ahead of your competitors who are using plugins by having the schema markup tailored exactly to your products, brand and website.
Healthcare
There are special structured data types for healthcare, medical conditions and specialties. If you run a private medical practice, dentist, osteopath, dermatology, medical clinic or dental practice, then structured data combined with entity-based content updates could help search engines understand exactly what medical conditions you cover and treat.
Pharmaceutical Sector
There are specific types of structured data to specify pharmaceutical information, such as drug type, strength, dosing information, ingredients and method of administration. This sector hardly uses structured data, so you could be well ahead of your competitors by giving search engines more information about the medication you offer.
Restaurant
We can markup your menu, dietary restrictions, delivery options and much more. Structured data can help enhance your local SEO efforts, and adding entity-based content to the page along with hygiene ratings, reservation information and the type of cuisine you serve can really boost your visibility in search results.
Construction
Whether you're a builder, electrician, plumber or carpenter, structured data can help search engines understand more about the services you offer to customers.
Automotive Sector
Car manufacturers, car dealerships and car salespeople can really benefit from specifically tailored auto structured data. We can mark up things like the 0 - 60 speed, body type, engine power, fuel capacity and emissions ratings.
Hotels & Holiday Lets
Hotels, accommodation for rent, estate agents and holiday lets can all benefit from custom structured data to mark up prices, lengths of stay, occupancy and the types of accommodation on offer, as well as other facilities within the lodgings.
What To Expect
If custom structured data markup sounds like it's what you're looking for, then you can expect:
Tailored Consultation
We offer a free 30 minute consultation to discuss your business needs and how structured data could help you improve your online presence.
Following the consultation, we will send you a written quotation by email.
Transparent Workflow
We'll schedule regular video or telephone calls to let you know how your project is going.
You'll have the opportunity to ask any questions or talk through the process during our calls.
Hand-Coded JSON-LD
We hand code all of our structured data, so that it's unique and bespoke to your business and website. We don't use plugins, AI or generators to create your code. Plus, it's all written here in the UK.
How It Works
You can choose to work with us on a consultation basis, where we give you advice on writing custom structured data for the pages of your choosing, or we can work on a project basis, writing the structured data for you for the pages you need.
We can also work with you on an ongoing basis, writing structured data over a period of time, working a set number of days per month. This is often the best option for larger or e-commerce websites.
Consultation Only
We can offer bespoke advice on your current JSON-LD structured data that you have on your website, and pffer tips on how you can improve it to gain more visibility, appear for more rich results or improve your free product listings. You can choose set amounts of time, from just one or two hours up to a day at a time.
Project Basis
If you'd like to work with us on a project basis over a set period of time, then this option is perfect. We can work on particular pages of your choosing, writing the structured data from scratch or improving what you already have. This option is good for smaller allocations, where you may only need a few days per month.
Ongoing Basis
If you have a large website or you have a shop, then working with you on an ongoing basis will probably be the best option for you. We can write structured data from scratch or improve your current markup. You choose what pages you'd like us to optimise and how many days per month you would like over a minimum contract term of 6 months.
Have Questions?
Here are some of the most commonly asked questions our clients ask about structured data.
Plugin generated structured data is very generic, normally you are limited to specific types and properties that you can use on each page. Custom written structured data on the other hand, means that we can choose from nearly 800 different schema types and 1,400+ properties. This means that we can write structured data that is specific and valuable for your website, tailoring it to fit perfectly with your brand, products and services.
As we move more into AI generated search, structured data plays a key role in search engines and AI's understanding of your website. JSON-LD is the same "language" that Google uses in its big database of everything in the world it knows about, called its Knowledge Graph. This means that we can use it to tell search engines exactly what your site is about, and give them more information about your products and services and how they relate to your brand.
Some large e-commerce sites can see improvements in traffic and conversions within just a couple of days, whereas smaller, lower traffic sites typically take a few weeks before we start to see improvement. There are no guarantees that structured data will definitely increase your traffic and conversions, like everything else in SEO, it depends.
We don't offer an implementation service, as every site and CMS is different. You'll need to employ the services of a developer to implement the structured data for you.
Attributing structured data to actual traffic increases and conversions can be difficult, as there are no dedicated tools yet on the market which can do this. You can set up testing tools to track before and after structured data was implemented, or you can use Google Search Console and Merchant Center to track shopping results and other rich results.
Your site must be technically-sound before structured data is implemented, so we always recommend that you have a full technical SEO audit before working with us. We can recommend SEO agencies or freelancers who can help with this.
If you have an average review score of less than 2.5/5, get virtually no traffic or are a brand new site, it will take a lot longer for you to see results, and structured data may not make a real difference to your traffic or conversions.