Structured Data Books
There aren’t many books about structured data (aka schema markup) out there, which is why I wrote The Structured Data Guide for Beginners.
Some other books which are well worth a read are:
- Oncrawl – Mastering Structured Data
- Ken Peluso – Mastering Schema Markup: A Strategic Guide to Search Engine Success*
- Robert Wheeler – Learn Schema Microdata Markup*
Not related to structured data, but really good for brand entity optimisation is:
- Jason Barnard – The Fundamentals of Brand SERPs for Business (The Kalicube Process: Master Your Corporate Brand in the AI Age)*
Structured Data Websites
Loads of websites have information about structured data, but from my experience, most of them just have the same re-hashed information. Some actually useful websites include:
- Schema App – resources
and of course, the most important websites for learning structured data:
Structured Data Tools
There are quite a few useful structured data tools, many of which I use on a daily basis:
- Ziggy Shtrosberg – SEO Schema Visualizer Chrome Extension
- JSON-LD Playground – This creates relationship diagrams for you.
- Google Rich Results Tester
- Schema.org Validator
- Classy Schema Visualiser
*affiliate link which means we may earn a commission if you make a purchase through these links, at no extra cost to you. We have only featured products on this site that we have personally read or tested, and all opinions are the personal views of the authors and are not connected to any seller or affiliate.

Written by Kelly Sheppard
Kelly Sheppard is a search engine optimisation professional, author of the book The Structured Data Guide for Beginners and the founder of The Structured Data Company.