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How To Rank in Organic Shopping for E-Commerce Companies
If you're an E-commerce company, how can you afford NOT to be taking advantage of custom structured data for your products and collection pages right now? You NEED to be appearing in Google Shopping results! You NEED to be marking...
How To Markup Business Mergers With Structured Data
Business mergers, also known as A&M (aquisitions and mergers) are one of the hardest things to get right using structured data and schema markup. If your company has acquired other companies, it can get very complicated really quickly. When companies...
The Ultimate Guide to Google Rich Results & SERP Features
Last Updated: 07/07/2026 Since Google introduced featured snippets back in 2014 (was it that long ago?!), Rich Results have been the goal of all SEO's. These Rich Results and SERP features have changed over the years, with Google becoming more...
Tracking Knowledge Graph kgmids With Google Sheets
TLDR; You can track kgmids from Google's Knowledge Graph with a handy Google Sheets script, allowing you to see the changes in the entities every day. Google's Knowledge Graph has ever-changing entities, and it recently underwent a massive change, deleting...
Finding Your Longitude and Latitude
TLDR; Your latitude and longitude is really important for local SEO, and coupled with your CID via hasMap, gives Google your exact business location. If you're writing LocalBusiness structured data, it's a good idea to add your longitude and latitude,...
Local SEO & Structured Data
TLDR; Structured data can really help local SEO efforts by giving search engines and AI overviews more information about your business, products and services and their relationships between one another. If you’ve got a local website and a Google My...
How Structured Data Helps SEO
TLDR; Structured data isn't a ranking factor. It gives search engines and AI more information about the content on your page, and how your business relates to your products, services and brands. Firstly, let’s get one thing straight – structured...Let's Discuss Your Structured Data
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