Last Updated: December 2025

1. Introduction

The Structured Data Company Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website (www.structureddata.co.uk), use our services, or communicate with us.
We are registered with the Information Commissioner’s Office (ICO) under registration number ZB943432. You can verify our registration at: https://ico.org.uk/ESDWebPages/Entry/ZB943432
This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

The Structured Data Company Limited is a specialist consultancy providing structured data and schema markup services.

Company Details:

Company Name: The Structured Data Company Limited
Company Registration Number: 16095340
Registered Office: C/O Chalk Hill Barn Office 1 Upstairs, Yew Tree Farm, Stone Street, Stanford, Kent, England, TN25 6DH
Website: https://www.structureddata.co.uk
Email: info@structureddata.co.uk

For the purposes of data protection law, we act as a Data Controller for the personal data we collect through our website and general business operations. When providing services to clients involving access to their systems or data, we act as a Data Processor on their behalf.

3. What Personal Data We Collect

3.1 Information You Provide Directly

When you contact us via our website contact form, we collect:

Your name
Your email address
Subject of your message
The content of your message

When you email us directly at info@structureddata.co.uk, we collect:

Your name and email address
Any information you include in your correspondence

3.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through Google Analytics and Wordfence, including:

Your IP address (anonymised)
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website
General geographic location (country/region level)

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

3.3 Cookies

Our website uses cookies to enhance your browsing experience and to collect analytical data. We use:

Essential cookies: Required for the website to function properly
Analytics cookies: Google Analytics cookies to understand how visitors use our site

You can control cookie preferences through your browser settings.

3.4 Appointment Scheduling

If you book an appointment with us, we use Google Calendar to manage scheduling. This may involve storing your name, email address, and appointment details within our Google Workspace account.

4. How We Use Your Personal Data

We use your personal data for the following purposes:

To respond to your enquiries and provide information about our services
To provide our structured data consultancy services
To send you information relevant to our ongoing business relationship
To improve our website and services through analytics
To comply with legal obligations
To schedule and manage appointments

4.1 Legal Basis for Processing

Under UK GDPR, we process your personal data based on one or more of the following legal grounds:

Consent: Where you have given clear consent for us to process your personal data for a specific purpose
Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract
Legitimate interests: Where processing is necessary for our legitimate business interests, provided these are not overridden by your rights and interests
Legal obligation: Where processing is necessary to comply with a legal obligation

5. How We Store and Protect Your Data

We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it, including:

Encrypted storage and transmission of data
Strong password policies using a secure password manager
Two-factor authentication on all accounts where available
Regular security updates and antivirus protection
VPN usage for secure connections
Device encryption on work devices

Your data is stored using the following services:

Email correspondence: Our hosting provider (EU-based servers) and Yahoo Mail
File storage and backups: Google Drive (Google implements appropriate safeguards for international data transfers)
Analytics data: Google Analytics (anonymised)

6. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

Contact form enquiries and email correspondence: 2 years from the date of last contact
Client project data: 6 years after project completion (to comply with legal and accounting requirements)
Analytics data: 26 months (Google Analytics default retention period)

After these periods, your data will be securely deleted or anonymised.

7. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data with:

Google: For analytics (anonymised data) and calendar/file storage services
Our web hosting provider
Professional advisers: Such as accountants or legal advisers where necessary
Regulatory authorities: Where required by law

Where we use third-party service providers, we ensure they provide adequate safeguards for your data and only process it in accordance with our instructions.

8. International Data Transfers

Some of our service providers (such as Google) may transfer your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the ICO
Adequacy decisions by the UK Government
Other legally recognised transfer mechanisms

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access: You can request a copy of the personal data we hold about you
Right to rectification: You can request that we correct any inaccurate or incomplete data
Right to erasure (“right to be forgotten”): You can request that we delete your personal data in certain circumstances
Right to restrict processing: You can request that we limit how we use your data
Right to data portability: You can request your data in a structured, commonly used format
Right to object: You can object to our processing of your data in certain circumstances
Rights related to automated decision-making: We do not use automated decision-making or profiling

To exercise any of these rights, please contact us at info@structureddata.co.uk. We will respond to your request within one month.

10. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: www.ico.org.uk
Telephone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to address your concerns before you contact the ICO, so please contact us first at info@structureddata.co.uk.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Next scheduled review: July 2026

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: info@structureddata.co.uk

Address: The Structured Data Company Limited, C/O Chalk Hill Barn Office 1 Upstairs, Yew Tree Farm, Stone Street, Stanford, Kent, England, TN25 6DH

Privacy Policy