This client previously had plugin-generated structured data on their Shopify website. The client was also using a Merchant Center feed.

We complete rewrote their homepage and about us page and collection pages and product pages across thousands of products. We also carried out a brand entity audit to benchmark where their brand stood in terms of strength and visibility which we track each day using our in-house Entity Scout tool.

We marked up product variants to accurately describe the different types of that product on the page. The image on the right shows one of the products before and after our markup was implemented.

The collection pages were split into paginated pages with 20 products on each page to ensure that the structured data was not too large to be validated by search engine crawlers. The collection page markup used ItemList to enhance the probability of showing up in Rich Result carousels. The markup used various information from the product listings which was visible on the collection page itself.

Overall for their website the client's average position increased from 20 to 11 which is just off of page one.