Kelly Sheppard is a search engine optimisation professional and a Senior Technical SEO Lead at Sleeping Giant Media. She has a Digital Marketing degree, a HND in Computing and over 15 years experience in the SEO industry. She has worked with a diverse range of clients from local startup businesses to global corporations, gaining a deep understanding of the intricacies of search engine optimisation along the way. Kelly’s expertise lies in creating comprehensive digital marketing strategies that drive traffic, generate leads, and increase brand visibility. Kelly is a thought leader in the SEO industry, and has a real passion for structured data and entity-based search engine optimisation and enjoys sharing her knowledge and expertise with others.