Kelly Sheppard

Kelly Sheppard is a search engine optimisation professional and is currently employed as a Senior Technical SEO Lead at Sleeping Giant Media. She has a Digital Marketing degree, a HND in Computing and over 15 years experience in the SEO industry.

Kelly is a thought leader in the SEO industry, and has a real passion for structured data and entity-based search engine optimisation and enjoys sharing her knowledge and expertise with others.

She has delivered talks at The Business Show in London on “How To Make Google Work For You For Free” and will be talking at Brighton SEO in 2024 on entities and structured data.

Structured Data Experience

I’ve been working with structured data since 2018 and I’m really passionate about it! That’s why I’ve created this website to teach you how it works, and most importantly, how to write your own structured data!

Kelly Sheppard

If you want to talk to me about structured data, entities or anything else about entity-based SEO, please get in touch.