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How To Find Your Google CID
If you’re doing local SEO, then one of the most important things you need to add to your structured data is your Google CID (customer identification number or sometimes known as your Ludocid). It’s a unique number that Google assigns…
Choosing Your LocalBusiness Type
One of the first things you need to do when deciding to write structured data for your business is to work out what type of LocalBusiness you are. There are hundreds of different types to choose from, and it’s best…
Finding Your Latitude and Longitude
If you’re writing LocalBusiness structured data, it’s a good idea to add your latitude and longitude, so that Google can understand exactly where your business is located. Coupled with your CID via hasMap, these coordinates are really important for local…
Converting Structured Data Examples
It can be difficult to find structured data examples on the internet, especially when searching forums for answers and code to copy. Schema.org also has lots of microdata and RDFa examples without JSON-LD examples, which can be frustrating if you…
Local SEO & Structured Data
If you’ve got a local website and a Google My Business profile, then structured data can help you too! Local businesses typically receive less traffic than their national and international counterparts, but that makes it even more important that Google…
Structured Data Formats
There are three different formats (languages) of structured data: The advantages of JSON-LD are that it’s “invisible” to the user and can only be read by search engines, it doesn’t mess up the rest of your code, and it’s much…
Structured Data Tools
There are TONS of structured data tools out there, some of them are great, some of them not so much. This post will be updated often as I find more great tools that will help you write, learn, test and…
Merging Structured Data Formats
Sometimes you take over a website which already has structured data on it. If there’s hundreds of pages, the prospect of rewriting all that into a different format like JSON-LD can be very daunting. Luckily, Google announced in October 2023…
How Structured Data Helps SEO
Firstly, let’s get one thing straight – structured data is not a direct ranking factor, but it is an indirect one. This question has been asked time and time again, and Google has said the following in the past: There’s…
What is Structured Data?
Structured data is a type of code that is used to structure data in a way that makes it more easily understood by search engines (that’s why it’s known as structured data!). Basically in an SEO context, it’s a bit…
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